The InsightCapitalists Enterprise DNA™ construct provides a systemic perspective on the elements informing the ultimate success of any business. As with the assessment of a living organism, the goal of our analytical framework is to identify those elemental components that apply to all systems of study.
This search for these universal building blocks of business has lead InsightCapitalists to several understandings. The first is that this process is part art and part science. There are those elements that are perfectly capable of being quantified and studied via science. But equally important are those components that are more open to judgment and interpretation. Ultimately the quantitative and qualitative are equally relevant in assessing the health and viability of an enterprise.
The components of the Enterprise DNA™ system are all interrelated and impact the capacity of each subunit in performing its function while also supporting the overall mission of the company. Understanding this requirement of synchrony for organizational health informs how a company is examined and guides our diagnostic process.
Often times surface problems stem from inefficiencies or blockage within discreet, or interrelated areas of the business that are not always clearly related to those initial symptoms.
By adopting the systemic perspective of Enterprise DNA™ InsightCapitalists are able to isolate and identify areas where improvements can increase yield exponentially.
To learn more about Enterprise DNA™ contact Drew Sheinman at InsightCapitalists to set up a credential presentation.
Typically eDNA™ Analysis is an outgrowth of a Performance Alignment Survey. It is our most comprehensive diagnostic planning tool, and explores every facet of an organization's primary building blocks. The company's eDNA™ is evaluated using a combination of methods including industry benchmarking, internal and external interviews, and primary research.
Rooted in the Enterprise DNA™ framework, the Enterprise Alignment Survey can be quickly deployed to identify any misalignments between a company's various stakeholder groups. Misalignments between the executive team, management, employees, customers and strategic partners are often inhibitors to a business being able to reach its full growth potential.
Underlying many of InsightCapitalists' processes and products is our disciplined process to uncover relevant, exploitable critical insights into the constituencies - internal and external - that impact the ultimate success of any enterprise.
Rooted in constituency insights derived from the 4SIGHT process, SPARQ is a platform for finding and attracting a community around common points of interest. Inherently dynamic and a mixture of published and user-generated content, SPARQ is both buzz worthy and easily distributed ("viral").
Often an early action point coming off an Enterprise DNA™ Analysis, eRevisioning is a collaborative effort between InsightCapitalists and key stakeholders in a company to share the assessment and findings of the Enterprise DNA™ Analysis with employees and other relevant constituencies. In addition, Enterprise Revisioning sets the stage for implementation of recommendations within the company. It is a reasoned approach to implementing and managing the outcomes of change.
Often an output of the Enterprise DNA™ Analysis, an Enterprise Narrative video is the embodiment of a company's vision, mission and recommended positioning in the marketplace. It captures both the logic and emotion through images, words and sound.
Designed to help diversified or widespread enterprises in the ongoing measurement and analysis of their marketing efforts, the Enterprise MAPS offering is directly tied to the company ledger associating granular financial accountability to every dollar of marketing expenditure across each division, branch, department, franchise, office or operating unit.
The CommCUBE framework is a planning tool for creating order from chaos of the current media landscape by aligning media, message (content) and market (target group) through a disciplined process centered on insights contextually rooted in a target constituency's worldview.
4SIGHT focuses on the sociological aspects of community building that span online and offline media. Central to the 4SIGHT approach is a belief that it is people, not technology, that determine the outcome of efforts to aggregate a community.
The CAP6 framework is InsightCapitalists' tool for planning tactical action against strategic recommendations. Inherently flexible in structure, the CAP6 process can be employed against discreet challenges to a single aspect of a company's Enterprise DNA™. CAP6 delivers a critical path map for realizing strategic recommendations that is focused on immediate revenue and long-term value positioning.
Our entire array of products and process has been real world tested through the direct experience of our partners during their tenure with global businesses. Never before have such a complete set of tools been assembled into a single business analysis system.
The entire suite of services is grounded in the fundamental building blocks of business - something we call Enterprise DNA™. Through eDNA™ a company can be aligned across its leadership, through the entire organization and out to its customers.
Combined with a proven process for uncovering true insights that can be leveraged for benefit, we are able to deliver both a strategic framework and tactical planning, tools, resources and support to execute against the strategy.
Central to the Rockefeller Consulting Group/Insight Capitalists approach is a belief that opposing viewpoints are the most efficient way to get to the core of a problem. All of our processes and products solicit disconfirming insights to validate or refute individual findings so that the best possible recommendations are provided.
Our array of products and processes are interrelated to provide a comprehensive system for uncovering insights, evaluating strategies, executing tactics and measuring the return on any initiative. Each process was also carefully engineered to operate independently to allow us to call upon only those tools relevant to the task at hand to solve a client's particular challenge.